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Business Plan Writing

We are professional experts not only in assessing business plans for investment decisions, but also in preparing appropriate, powerful and persuasive business plans for our clients.

It cannot be stressed too strongly that a good business plan is the cornerstone for obtaining financing. If you want investors' money, you've got to give them good reasons to buy in. The business plan is where you lay out the reasons. It does not have to be unduly lengthy or complicated, but it must be informative and relevant. It needs to maintain logic and order, and show the company as effectively positioned as a good investment.

The business plan is a vital sales tool for approaching and capturing financial sources, be they investors or lenders. They want to know that the plan has been carefully thought out by the entrepreneurial team. They want to be convinced that the team has the skills and expertise needed to actively manage the company and that it is prepared to seize opportunities and solve the problems that arise. That's why the business plan must be well prepared, professional in tone, and persuasive in conveying the company's potential.

More importantly, the business plan should be specifically directed to the funding source and satisfy its particular concerns. For example, you would orient and write the plan differently for presentation to a banker than you would for a venture capitalist, an underwriter, or a private investor. The venture capitalist would want to know what risks are involved, whereas the banker wants more information about how good the security is. These concerns must be individually addressed.

Business plans boil down to operating the company on paper. The aim is to validate an idea and challenge every aspect of the business. A business plan is a written presentation that carefully explains the business, its management team, its products or services, and its goals, together with strategies for reaching the goals.

There are two primary purposes to a business plan. The first has an outside objective--to obtain funding. There's no business without capital. The second serves an inside purpose--to provide a plan for early corporate development: to guide an organization toward meeting its objectives, to keep the entrepreneurial business itself and all its decision makers headed in a predetermined direction, to explain in an engaging way with interesting information how the company will be run for the next 3 to 5 years.

Basically, an effective business plan could be used in the following situations:

New ventures needing capital must depend on a well documented and frequently updated plan. The objectives are two fold. First, to give prospective investors a realistic valuation of the feasibility and risks involved with a thorough analysis of capital needs and applications. Secondly, to provide the entrepreneurial team with a detailed operational guideline.

Rapidly growing companies require not only adequate funding, but also strong operational and financial controls. A detailed plan decreases the risks associated with rapid growth by keeping the management team focused and financing sources up to speed.

Special project plans are used to assess the reality of undertaking new markets, developing new products or services and analyzing feasibility of financial profitability related to capital acquisition.

Mergers, acquisitions and leveraged buy-outs require decisive action from a position of strength. Business plan must reflect the financial structure of the surviving company, as well as detailing the generation of increased cash flow to meet new debt requirements.

Turnaround companies must develop solid profitability. These plans describe management's strategic focus and how the plan will be implemented and properly executed to accomplish the turnaround. It requires detailed support of revenue increases, expense cuts, and corporate asset management to secure the proper capital sources.

To inquire more about our Business Plan Writing service, email us at: companies@agiicorp.com

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